Surprising shift in Stanley Cup Final TV ratings in Canada

One might have anticipated a significant increase in ratings this year, particularly in Canada, given that the Edmonton Oilers are the first Canadian team to reach the final in over a decade. However, that hasn't been the case. There is now concern that hockey is losing cultural relevance among Canadian children, with sports like soccer and basketball gaining popularity.

The ratings began on a high note this year, with several first-round games attracting substantial audiences. Overall, ratings have seen an average increase of about 10% year-over-year.

While a 10% increase in ratings may initially sound positive, it's important to note that last year's playoffs saw notably low viewership. In fact, the 2023 finals were the least-watched since 2007. Therefore, a 10% rise over last year's audience doesn't necessarily indicate a robust and expanding fanbase.

Certainly, it's not helpful when the finals are heavily one-sided. It becomes challenging to attract larger audiences when the series outcome appears predetermined. With the Oilers trailing 3-0, many fans may lack interest in watching Game Four, anticipating Florida's strong likelihood of winning. Even if the Oilers lose tonight, Florida is poised to clinch the series in Game Five. Unfortunately, the NHL cannot alter the one-sided nature of the series. Tune in tonight not just for the ratings, but potentially to witness the Stanley Cup being awarded.

Source: Hockey Patrol
Stanley Cup Final TV ratings take a surprising turn in Canada