Bad news emerges for hockey players worldwide as hockey brand CCM sells for a record-breaking amount

Recent reports confirm that CCM is on the brink of being sold for over $570 million, setting a new record for the hockey brand. This comes as no surprise, as private equity firm Birch Hill Equity Partners, which acquired CCM for $110 million seven years ago, is finalizing the sale.

The final sale price will be more than eight times CCM's EBITDA, reflecting the brand's substantial growth since its acquisition from Adidas. Birch Hill's investment has paid off handsomely, with CCM's revenue and profits more than doubling over the past years.

According to Rick Westhead, this sale is likely to set a precedent in the hockey equipment market.

The sale's impact may lead other major hockey equipment brands, such as Bauer Hockey and True Hockey, to consider selling their companies as well, driven by CCM's impressive financial windfall.

For hockey enthusiasts, this sale brings concerning news. With CCM's products expected to see a substantial price increase under new ownership, the costs for hockey gear could skyrocket. This potential price surge might not only affect everyday players but could also influence NHL ticket prices. Teams may need to raise ticket prices to offset the rising costs of equipment.

The hockey community will be closely watching how this transition unfolds. The coming months could reveal how the new ownership will handle CCM's pricing strategies and whether other brands will follow suit in selling their companies. The broader effects on hockey fans and the sport's economics will become clearer as these developments progress.

Source:
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