Washington Capitals fans upset and humiliated by new jersey sponsorship
The Washington Capitals have revealed TikTok as the new sponsor of their road jerseys, sparking mixed reactions from fans.
This partnership marks a significant move for the team as it celebrates its 50th anniversary.
The Capitals announced on Monday that TikTok would be the official sponsor for their away-game jerseys, unveiling a multiyear deal. The logo will appear prominently alongside the team's anniversary emblem, while Caesar's Sportsbook continues to sponsor the home and alternate uniforms.
The partnership also includes TikTok's involvement in several of the team's promotional efforts, including sponsorship of the Capitals' 50th Anniversary Celebration and support for away-game broadcasts on Monumental Sports Network and the Capitals Radio Network's "Road to Success" coverage.
Fans push back against the new jersey sponsorship
Not everyone is thrilled with the TikTok branding. Fans have voiced their displeasure on social media, with some expressing frustration at the company's placement on their beloved team's jerseys.
Although the social media backlash has been strong, the Capitals remain committed to their partnership with TikTok, seeing the collaboration as a way to further engage younger fans and promote the team globally.
The new road jerseys, featuring the TikTok patch, will make their debut on September 24th in a preseason game against the Boston Bruins. Fans attending the game or watching on television will get their first look at the new uniforms, which will be part of the team's push to celebrate its 50-year history in a modern, tech-forward way.
Despite the current controversy, the Capitals are forging ahead with this major sponsorship deal, confident that it will ultimately bring greater visibility to both the team and TikTok as the season progresses.
Source:
Washington Capitals on X}»
| POLL | ||
SEPTEMBRE 10 | 105 ANSWERS Washington Capitals fans upset and humiliated by new jersey sponsorship Does the TikTok patch bother you? | ||
| Yes | 54 | 51.4 % |
| No | 51 | 48.6 % |
| List of polls | ||
