The Penguins partner with Coca-Cola beverages to enhance fan experience
Photo credit: Pittsburgh Penguins
The Pittsburgh Penguins have announced a new partnership with ABARTA Coca-Cola Beverages, naming them the official in-arena beverage provider at PPG Paints Arena and the UPMC Lemieux Sports Complex.
Coca-Cola's range of beverages, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Seagram's, Minute Maid Lemonade, Gold Peak, and Fanta Orange, will now exclusively be available at PPG Paints Arena. This collaboration aims to enrich the fan experience with a diverse selection of drinks.
"We are thrilled to partner with Coca-Cola," said Penguins President of Business Operations Kevin Acklin. "This addition complements our food and beverage offerings, enhancing our commitment to delivering the best fan experience in sports."
As part of this multi-year agreement, the 200s-level concourse will be rebranded and prominently feature Coca-Cola branding during over 100 live events annually at PPG Paints Arena. Fans can look forward to Coca-Cola themed in-game activities, retail promotions, giveaways, and various community initiatives.
"We look forward to working closely with the Penguins to bring Coca-Cola beverages to PPG Paints Arena," said Jim Dinderman, Chief Operating Officer of ABARTA Coca-Cola Beverages. "Together, we aim to elevate fan experiences and drive impactful community programs in Pittsburgh."
The partnership will also focus on sustainability efforts aligned with Coca-Cola's global initiative, "World Without Waste." This includes goals to make all packaging recyclable by 2025, collect and recycle a bottle or can for every one sold by 2030, and use at least 50% recycled material in packaging by 2030.
Stay tuned for more promotions and community initiatives throughout the upcoming season, reinforcing the commitment of ABARTA Coca-Cola Beverages and the Pittsburgh Penguins to enhancing fan engagement and sustainability.
Learn more about ABARTA Coca-Cola Beverages:
ABARTA Coca-Cola Beverages is the exclusive distributor of Coca-Cola products across Pennsylvania, including Pittsburgh, Erie, Johnstown, and parts of West Virginia and Ohio. Committed to community engagement and sustainability, ABARTA Coca-Cola Beverages aligns closely with Coca-Cola's environmental initiatives. Discover more at ABARTA Coca-Cola Beverages and follow them on Facebook, LinkedIn, and Instagram.
| POLL | ||
11 JUILLET | 172 ANSWERS The Penguins partner with Coca-Cola beverages to enhance fan experience Which of these Coca-Cola products do you like most? | ||
| Coke | 85 | 49.4 % |
| Diet Coke | 39 | 22.7 % |
| Sprite | 27 | 15.7 % |
| Fanta | 21 | 12.2 % |
| List of polls | ||
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