"Our new identity reflects elements from all eras of Kings hockey.
The primary logo contains several core elements from our 90's era as well as the original crown from 1967."
"The crown is inspired by the original crown worn on our jerseys in 1967, translated into our black, silver, and white color scheme."
"The wordmarks were hand-drawn in a new custom font and feature modernized, signature speedlines."
"The primary and tertiary wordmarks feature a «kick k» descender, originating from the 1967 wordmark."
